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Fizz Free February

Fizz Free Friday ImageWill you accept the challenge to give up sugary drinks this month?

Harrow Council backs campaign to curb rise in obesity and tooth decay

We’ve had Dry January, now get ready for Fizz Free February. Friday marks the start of a month-long campaign to reduce your sugar intake by cutting out fizzy drinks.

Harrow Council is backing the campaign in the hope it highlights health concerns including the rise in obesity, diabetes and tooth decay in children and young people.
Cllr Simon Brown, Adults and Public Health Portfolio Holder, said: “Taking the fizz out of February is a fantastic way to cut down on sugar and make positive changes, particularly for children and young people.

“Anything we can do to raise awareness about obesity and tooth decay is good news. A month is said to be long enough to break a habit that is seriously compromising health – so good luck to everyone in Harrow going fizz free in February.”

Sugar makes up 13.5% of the daily calorie intake 4- to 10 year-olds - and 14.1% of teenagers; intake, according to the latest Public Health England on the nation’s diet. Its official recommendation is to limit sugar to no more than 5%.  See Government Statistics
The Fizz Free Friday campaign was started by Southwark Council last year and is now a national event. To join in, just pledge to give up fizzy drinks for 28-days and tweet us using #gofizzfree.

Hard truth about soft drinks:

  • You can save £438 a year if you stopped drinking one bottle of soft drink, per day for a year 
  • Drinking just one 330ml can of fizzy drink a day could add up to over a stone weight gain per year
  • Tooth decay is the leading cause for hospitalisation among 5- to 9-year-olds in the UK, with 26,000 children being hospitalised each year due to tooth decay – in other words, 500 each week. Harrow has the worst tooth decay in London with 39.6% having decay or missing teeth.

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